Olympique de Marseille

Pushing the boundaries of sport with digital 

Thanks to digital, the Fan Experience must no longer be limited to the stadium and the time of the match but must be able to be lived 24/7, regardless of where the fan is. 

It is also about pushing the boundaries of customer knowledge by being able to better trace its omnichannel journey (stadium, shop, club partners) to better understand it and meet its needs. 

Making OM Nation a reality 

With its history, OM has one of the best fan bases in France and Europe. But OM Nation, which was a concept, would have to become a reality perceptible to all, in the stadium and beyond to make OM a brand. 

A revised on-site experience around new courses 

Initially, the vision materialized in a brand new site completely redesigned around the different profiles of fans and their background. 

Then, to make the relationship more personal and engaging, the OM Prime program was created. It provides access to early ticket sales, exclusive behind-the-scenes videos of the club and many other benefits. 

This site also focuses on the services marketed by the club (Vivre l'OM, OM Hospitalités, OM Tour, OM Events, etc.) for both individuals and companies. 

In this way the club no longer sells only tickets for a match but an overall experience before, after and around the match. 

An app to engage more

The second step was the realization of a mobile application designed to be a companion of the site and no longer a simple replica of existing content. 

In 2020, the Olympique de Marseille experience becomes 24/7 for the fan through a gamification and animation device. He is solicited for polls, to make live predictions during matches.