Pierre Hardy

Creating an experience in the image of a great name

problem

As the House's rich narrative content is inseparable from its high-end catalog, the objective was to harness the emotion of storytelling to the commercial effectiveness of a unique platform, playing the roles of both showcase and point of sale.

solution

Pierre Hardy and us collaborated in a highly effective co-design approach. Through mobile-first thinking, we proposed to Pierre Hardy that together we create a showcase perfectly balancing brand content and commerce. We established three guidelines:

Develop a high-performance ecosystem, a wall of expression for the brand.
Putting content at the service of products.
Create a mobile-first design.

The House of Pierre Hardy was founded in 1999 by the designer of the same name, Creative Director at Hermès, to give full expression to his creative force. Naturally, such a House and its creator deserve a digital identity to match their reputation! Great talent demands great standards.

The customer at the heart of the team

Customer, management, trades, designers and technicians sat around the same table to work out the House's digital concept. This approach made it possible not only to identify unformulated issues and obtain immediate validation of the ideas born of this close collaboration, but also :

to quickly determine Pierre Hardy's new digital identity, which guided production throughout the project;
align our teams with those of the designer and the legitimate requirements of his House;
ensure transparent delivery, on time and on budget.

Atomic-design for a pixel-perfect site

The use of atomic design principles enabled the production of a site that respected, down to the pixel, the creative choices validated by the customer.

year

2018

timeframe

3 months

tools

Figma