SELECTED WORK · 2008-2026
23 years. 4 continents. Luxury, retail, sport, finance, AI.
Design system · Governance
Bank of Ireland
One group. Three branches. Zero shared language.
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Product design · B2B platform
Nike × FFF
The first direct B2B digital platform between Nike and amateur football clubs in France.
Design system · International
Longchamp
A brand book with no system logic. 13 weeks later: 80+ components, 24 markets, zero localisation debt.
AI product · Strategy to production
AskNiels
Turning a strategic design methodology into an operational AI-powered experience platform.
Phygital · Luxury activation
Boucheron
Immersive phygital exhibition for Boucheron's 160th anniversary. 20k visitors over 16 days.
Sport · Digital transformation
Olympique de Marseille
Strategic design and product framing for a fan ecosystem connecting content, matchday services, ticketing and commerce.
Luxury · Brand experience platform
Van Cleef & Arpels
BXP diagnostic framework identifying four buyer profiles across 5 markets. AVA Digital Awards Platinum.
Luxury digital · E-commerce
Pierre Hardy
Full mobile-first luxury e-commerce redesign, combining brand storytelling and transactional performance.
Retail · Omnichannel
Célio
Unified digital retail experience for a 550-store network, connecting e-commerce, mobile journeys and store-related services.
Retail · Gaming · Pop culture
Micromania-Zing
Omnichannel gaming and pop culture retail experience across 430 stores.
Luxury · Immersive experience
Jaeger-LeCoultre
VR-led luxury product discovery experience for watch fair contexts. Best of Web Innovation Award.
